How to photograph damage for a salvage vehicle listing

For a buyer two hours away, your photos are the only look at the vehicle they'll get before they make an offer. People who buy damaged vehicles study them before anything else, and they're good at spotting what a listing leaves out. Clear photos bring offers from buyers who already know what they're buying, and those are the offers that turn into sales.

Every listing needs at least 4 photos, including a close-up of the damage. We recommend 8 clear photos for broader coverage.

Photos should not require starting, charging or energizing an unassessed damaged vehicle. Use existing evidence and mark missing readings as unknown. NHTSA recommends assessing a potentially flood-damaged vehicle before starting it. For a damaged EV, follow the condition-pack guide and seek qualified help with condition or handling questions.

Light, place and the shots to take

Bright overcast daylight is best, with no harsh shadows or glare. Skip night shots and coloured shop lights, and find an open space where you can walk right around the vehicle. Take out personal items and rubbish and wipe the glass, but don't wash away the evidence of a leak or a flood line. Hold the phone level and shoot in landscape orientation.

Then take the set buyers expect, which is also what the listing form suggests:

1. The front, straight on and from each front corner.
2. The rear, straight on and from each rear corner.
3. Each side, with the whole vehicle in the frame.
4. Every damaged area, from a metre or two away and then close.
5. The interior: the dashboard and instrument cluster, the front and rear seats and the headliner.
6. An existing odometer reading or photo, with its date if known. If unavailable, say so; do not turn the ignition on just for a photo.
7. The engine bay, with the hood open.

After that, add whatever tells the rest of the story, such as the trunk, the spare wheel well, the tires, missing parts, or the underbody if you can get to it without risk.

Getting the damage to show

Hail dents disappear in flat light. Shoot along the panel at a low angle so the dents catch the reflection, and photograph the roof only from a stable position you can reach without climbing on the vehicle.

With collision damage, show the panel gaps, the lights, the bumper mounts and the wheel on the damaged side. Panel gaps tell a buyer more than a close-up of crumpled metal. Photograph cracked glass from inside and out.

For water or fire, show the carpets, the seat rails, the fuse box and any water line or soot. DNF lists flood and fire write-offs for parts only, so these photos are for parts buyers. Mechanical problems don't photograph well, so describe them and add a photo of any warning lights.

Words do the rest. In the damage description, say what happened, what's damaged, missing or replaced, and anything a photo can't show, like a noise. Leave out phone numbers, email addresses and links. Buyers reach you through the site, and your contact details are shared after you accept an offer and any required platform fees on both sides are paid.

What to keep out of the frame

The listing shows the last eight characters of the VIN, so avoid clear shots of the VIN plate or the door label. Keep your licence plate, house number and street out of the picture, and leave people out too. Documents with your name or address on them, like the registration or the insurer letter, go in the documents step, where they stay private.

More photos help your Score as well. Twelve or more earn the most evidence points, along with a close-up of the damage. List your vehicle to see your provisional Score before you publish, or browse vehicles for sale in Alberta to see how other sellers show theirs.

Next questions

For an electric vehicle, start with the EV high-voltage precautions before gathering evidence.